Regional Tourism Destination

Challenge

A regional tourist destination needed marketing and communications leadership to develop and implement the strategy as well as train staff on how to manage marketing and communications going forward.

Solution

Portfolio’s Leaders On Demand provided a fractional CMO to guide the marketing and communications development while also training staff on managing the marketing program going forward.

Outcome

The organization exceeded visitor goals significantly with close to 100,000 visitors for a new installation in just 2 seasons.

Transform Your Strategy Into Action